BrainHalo is a fictional brand offering a program focused on enhancing the mental fitness of its clients. The core values of BrainHalo are relaxation, innovation, professionalism, connection, and health. The brand aims to provide a comprehensive approach to mental well-being that is both refreshing and effective.

Krul Creative was asked to develop a visual identity for BrainHalo. This project included the creation of a unique logo, a compelling slogan, an intuitive app design with a matching icon, and the design of clothing of employees.

The logo and overall branding reflect BrainHalo’s focus on mental health, with a healthy, calming green colour and rounded shapes that evoke a sense of tranquillity and innovation. The app design emphasizes simplicity and user-friendliness, ensuring that clients can easily access tools to support their mental relaxation and growth. The company apparel was designed to create a professional yet approachable look.